CoverTurn is a one-person creative studio designing AI-native websites, products and brand for founders, indie operators, and anyone shipping something that needs to look like it was thought about.
We design AI-native websites, products, and brands for founders building things that should last. Judgment at the start. Craft at the end. AI for everything in between.
Coverturn · A studio by Ishmael McCalla · Founded MMXXVI
A single-page conversion piece. For indie launches and the first time you put something into the world.
From $2,500
A multi-page custom marketing site. AI-native, your chatbot included, made to be seen with.
From $5,000
SaaS, dashboards and app interfaces. Where design holds up under daily use, not just on launch day.
From $8,000
Identity, type, colour, key assets. The look that becomes recognisable before the name is.
From $3,000Larger rebrands, motion-heavy launches, founder-grade bespoke briefs. Scoped to fit, not forced into a tier.
Plate III · The Studio
I'm Ishmael McCalla. CoverTurn is a one-person creative studio. When you hire CoverTurn, you hire me — not an account manager, not an outsourced team. I bring judgment, taste and craft. AI brings speed and breadth. Together we ship work that looks considered, because it was.
I work directly with founders, indie operators, and small teams who want something better than a template and faster than an agency. Same rigour, no middlemen, no monthly contract.
We start with the question, not the deliverable. Who is this for, what does winning look like, what would they miss if this didn't exist. The strategy decides the design, not the other way around.
AI accelerates the work in the middle. Wireframes, copy variants, layout exploration, asset generation, integration. The speed is the AI, the direction is mine.
Type choices, motion timing, the single italic word in the headline, the crop on the photograph. The bits AI can produce but cannot decide. That's where the rate is.
One page, conversion-led. For your first impression.
Multi-page custom marketing site. Chatbot included.
SaaS / dashboard / app UI design.
Identity, type, colour, key assets.
Larger rebrands, bespoke product work, motion-heavy launches. Scoped to fit the brief.
Care plan available from year two — $199 / month for ongoing edits, updates, and tweaks.
A 15-minute call. No pitch deck, no obligation. Tell me what you are building.