Nails by Jade.
A self-initiated study — what a solo nail artist's brand could look like if it took itself as seriously as a luxury boutique. Warm cream palette, sienna-ivory typography, editorial photography direction. UK-first, with a US clone for West Hollywood.
Beautiful nails, made personal.
Almost every nail-tech website looks identical: cream-and-pink palette, generic icons, Linktree-quality booking flow. The premise of the study: what if the brand was as considered as the work — designed at the standard of a Mayfair boutique, but at solo-operator scale.
Two versions: a London identity grounded in warm cream and sienna ivory, then cloned for a West Hollywood operator to test whether the system holds across markets. Same brand, different city colour, same editorial restraint.
