Laurent Aesthetics.
A concept brand and site for an Upper East Side aesthetician. It explores how editorial fashion restraint reads on a solo practitioner. Cormorant Garamond, champagne gold, soft rose.
The brief
Where artistry meets precision.
Editorial fashion. Restaurant identity. Old Italian luxury. The reference set for a brand that needed to feel as considered as the work.
Cormorant Garamond for the display. Soft warm lighting. Restraint over excess. A site where the artistry speaks louder than the treatments.
Start a project
Start something worth shipping.