Laurent Aesthetics.
A self-initiated brand & website study — what if a single-practitioner aesthetics studio in NYC looked like cinematic editorial luxury, not a generic clinical spa. Brand, type, photography direction and a full marketing site, designed end-to-end.
Where artistry meets precision.
Almost every aesthetics brand defaults to the same clinical-spa look — sans-serif type, sterile blue-and-white palette, before-and-after grid. The premise of the study: take a single-practitioner aesthetics studio at a real NYC price point ($400-1,200 a treatment) and design like it's an editorial fashion brand.
References pulled from fashion photography, restaurant identity, and old Italian luxury — Cormorant Garamond for the display, soft warm lighting, restraint over excess. The site sells the artistry, not the treatments.
