Fade & Crown.
A Black-led barbershop brand in Atlanta — designed to read like a magazine and run like a booking engine. Bold display type, fixed cinematic photography, custom city map.
The brief
Your fade. Your crown.
Barbershop sites default to two modes: gritty chrome-and-clippers or generic-bro modern. Neither serves the actual culture of a Black-led shop where the chair is part talent, part therapy, part community.
We set a different reference: editorial design system, fixed photography that holds the camera on the work, custom Atlanta map, a portfolio that reads as a curated gallery instead of a Google-tile dump. The booking flow stays one tap from every page — the brand never gets in the way of the cut.
Start a project
Start something worth shipping.