CoverTurn.
Concept 2026 Product + Brand

Atlas.

An AI concierge for luxury hospitality. Operator dashboard, voice interface, full brand. Designed to support a premium team without feeling like tech.

The brief

Concierge, augmented.

Atlas augments the team. It handles the 80% of routine guest requests, escalates the 20% that matter, and lets staff focus on the moments that build loyalty.

The brand reads as luxury, not tech. The interface does work, not impress. The operator dashboard pulls calls, requests, captured revenue, satisfaction. The AI handles intent. A guest asks for a dinner reservation, Atlas books it, surfaces it to the host, the host approves.

Two frames designed end to end: the brand hero and the live operator console mid-shift. Photography, type system, motion treatment, and the reveal piece showing the transition.

Scope
Product UI + Brand + Motion
Year
2026
Next case

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