IndieFlow.
A money & pipeline OS for one-person businesses. Senior product design, complete design system, interactive prototype, three-act cinematic reveal.
The brief
A CRM for the solo operator.
Every CRM is built for teams of fifty. Pipedrive, HubSpot, Salesforce — designed for sales departments with managers and quotas. We designed the opposite: solo founder, one person, money and pipeline at a single glance.
The home screen answers two questions in under a second: "how much am I owed?" and "what's next?" Everything else is hidden until you need it.
Senior-grade design system. Full interactive prototype. Cinematic three-act reveal that pitches the product the way Apple pitches an iPhone.
The product
Money, pipeline, clients. One head.





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