Maximus Elite.
Brand and a full website for Tammy Taquidir's London recruitment agency, placing elite talent into the city's premium restaurants, hotels and members' clubs.
Premium recruiter, off-brand presence.
Tammy Taquidir founded Maximus Elite to place chefs, front of house and back of house teams into London's premium restaurants, hotels and members' clubs. Founder-led, relationship-driven, premium tier. Built by someone who had worked the floor herself.
What she did not have was a brand or a site to match the calibre of the placements.
London hospitality recruitment is a crowded, lookalike category. Stock photos of smiling staff. Generic agency blue. Interchangeable copy. A premium recruiter chasing premium venues cannot look like the volume agencies. And the site had a harder job than most. It needed to serve two opposite audiences at once. Venues that want to hire, and candidates who want placing. Neither could feel like an afterthought.
Editorial restraint. Founder-led. Two flows, one site.
Editorial restraint over lifestyle stock. The whole category leans on smiling-staff photography. Maximus went the other way. A serif editorial wordmark, deep near-black, a single gold accent. Serious, premium, discreet. Type and restraint instead of licensed stock.
Lead with the founder's real credibility. The strongest asset was not a tagline. It was Tammy herself, someone who had been behind the bar. The site is built around that. An honest, person-led brand. In relationship-driven recruitment, the founder is the product.
Split the two audiences cleanly, then route them fast. The site forks at the hero. "I'm hiring" on one side, "I'm looking for work" on the other. Each gets its own path. A venue-facing process and service tiers for employers. A talent-network registration for candidates.
Make the high-value work unmissable. Four service tiers and six venue categories, organised so a venue owner self-identifies in seconds and reaches the enquiry path without wading through a brochure.
Speed as proof of the model. A full brand and a live multi-page site, delivered in 24 to 48 hours.
A full brand and a full site, end to end.
A complete brand identity. Serif editorial wordmark, type system, near-black and gold palette, photography direction. And a full multi-page website, live on the client's own domain. Home, about, services, candidates, contact. Built around the employer and candidate flip, a four-step hiring process, four service tiers, and a candidate talent-network sign-up.
Live in days. Now her main inbound channel.
Live in 24 to 48 hours. Brand and full site. Since launch it has become Tammy's main inbound channel. The first place new venues and new candidates find her.
"They delivered my website within 24 to 48 hours, an impressive turnaround that did not compromise on quality, detail, or execution. I would highly recommend them to anyone looking for a refined, high-level digital presence."
Tammy Taquidir, founder, Maximus Elite. Google review, March 2026.
