CoverTurn.
An AI-native studio · London · Worldwide
Websites, products and brand systems for ambitious founders. Built end-to-end by one studio — designer, engineer, and the email reply, all the same desk. Personal portfolio at ishmaelmccalla.com.
Recent projects,
shipped solo.
Atlas, an AI concierge for luxury hospitality.
An always-on AI concierge for premium villas and hotels. Live operator dashboard, voice agent, complete original brand. Designed and shipped end-to-end.
View case study →Maximus Elite, premium hospitality recruitment.
Brand identity and landing page for a London hospitality recruiter. Editorial type, restrained palette, conversion-led architecture built around their highest-value placements.
View case study →Laurent Aesthetics, an Upper East Side practitioner.
Dark cinematic luxury for a solo NYC aesthetician. Cormorant Garamond, champagne gold, soft rose. Brand, web, and photography direction in one engagement.
View case study →Nails by Jade, a London nail artist who scales.
Warm cream luxury for a solo nail artist. Built UK-first then cloned for West Hollywood. Editorial photography direction, sienna-ivory palette, booking-led flow.
View case study →Fade & Crown, an Atlanta barbershop.
A bold editorial site for a Black-led shop in Atlanta. Heavy display type, fixed cinematic photography, custom city map. Reads like a magazine, runs like a booking engine.
View case study →IndieFlow, a money & pipeline OS for solo founders.
A minimal money-and-pipeline dashboard for one-person businesses. Senior product design, full design system, interactive prototype, cinematic Remotion reveal.
View case study →Five scopes,
fixed pricing.
A landing page that converts.
Single-page site, strategy through ship. We write the copy, design the layout, build it, and deploy it on your domain. Ten working days, end to end. Ideal for product launches, campaigns, and founders who need traction this quarter.
A full website, end to end.
Five to eight pages, motion baked in, chatbot included, CMS if you need to update copy without us. Three to four weeks. The default scope for most businesses — service pages, about, work, blog ready to grow.
Product UI, design-engineered.
App, dashboard or SaaS interface. Design system, full screen flows, interactive prototype, and engineering-ready handoff. Six weeks. For founders shipping a product who want senior product-design judgement in the room.
A brand worth defending.
Identity, naming if you need it, logo, type, colour, full guidelines, social templates, applications. Three weeks. For pre-launch founders and rebrands that need a system, not a logo on a sheet.
Bespoke. Scoped on a call.
Multi-product systems, retainer-style fractional design partner, complex platform briefs. When the off-the-shelf scopes don't fit, we scope custom on a 30-minute call. Honest pricing, real timelines, no decks.
One operator,
an AI-augmented
system, no agency.
CoverTurn is run end-to-end by Ishmael McCalla. No account managers, no design pods, no PMs forwarding feedback. You brief the person doing the work. The work ships in days, not months.
Seven years across brand, product and web. Six years in code. Two years of CoverTurn — a production chatbot, an outbound voice agent, and a complete original brand system, all shipped solo.
The studio runs on AI tools and code-first workflows that compress a six-person agency into one senior operator. The savings go into the price. The judgement stays in the room.
If you want the designer in the room to be the one shipping the code, this is the right studio. If you want a clipboard and a discovery phase, it isn't.
Typical kickoff-to-live for landing-page engagements.
The designer, the engineer, the founder and the email reply are all the same person.
Production chatbot and outbound voice agent, designed and shipped solo.
Four principles,
not a deck.
One person, end to end.
No agency, no hand-offs, no account managers. The person who hears the brief is the person shipping the work. Judgement compounds when nothing gets lost in translation.
Days, not months.
Fast doesn't mean rushed — it means modern tools, no committee, no waste. A landing page in ten working days. A full website in three to four weeks. Decisions made in the room, not the next meeting.
AI augments judgement, not replaces it.
We use AI to compress execution — research, generation, motion, code. The taste, the strategy and the stakes still live in a human head. The work is yours, not a model's first draft.
Fixed price, no discovery phase.
Productized scopes with prices on the page. You know what you're paying for and when it ships. Custom briefs welcome — scoped on a call, never inside an opaque retainer.
Four stages,
weeks not months.
A 30-minute call.
You tell us the business, the goal, the constraint. We tell you whether we are the right fit. No deck.
One direction, locked.
Within 48 hours: visual direction document, type system, colour, three reference moves. You react, we lock.
Daily previews.
The site goes live on a preview URL early on. You see it grow. You comment in the browser. We ship.
Live on your domain.
Hosting, DNS, analytics, performance, accessibility. Handover doc included. You own everything.
Care plan, optional from year two.
After launch, the site is yours. If you want us to keep updating, tweaking and adding sections, the Care plan keeps the studio on call. $199–299 per month. Cancel anytime.