CoverTurn.
A design and engineering studio.
Websites that convert. Brands that stick. Products that ship.
Recent projects.
Maximus Elite. Premium hospitality recruitment.
Brand and a full website for a London recruiter placing top talent into the city's premium restaurants, hotels and members' clubs. Two audiences, one clean architecture. Live in 24 to 48 hours.
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Check the Lease. An AI lease reader shipped in 24 hours.
A free tool that reads any US lease in 15 seconds and shows the actual state law behind every risk. Brand, product, two databases and a state-aware assistant. Shipped in a 24-hour hackathon.
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IndieFlow. A money and pipeline OS for solopreneurs.
A working prototype of a CRM built for the founder who is also the sales team. Full design system and interactive prototype. Version two in development.
View case study →Atlas. A voice assistant concept for luxury hospitality.
An AI concierge for luxury hospitality. Operator dashboard, voice interface, full brand. Designed to support a premium team without feeling like tech.
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Laurent Aesthetics. An Upper East Side practitioner.
A concept brand and site for an Upper East Side aesthetician. It explores how editorial fashion restraint reads on a solo practitioner. Cormorant Garamond, champagne gold, soft rose.
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Nails by Jade. A solo nail artist.
A concept for a solo nail artist. Warm cream and sienna, editorial photography, a booking-led flow. Luxury boutique standards, scaled to one chair.
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Fade & Crown. An Atlanta barbershop.
A concept brand and site for an Atlanta barbershop. An editorial magazine system that still runs like a booking engine. Heavy display type, fixed cinematic photography, a custom city map.
View case study →"What truly sets them apart is their professionalism and precision whilst building my website. Every request was handled with care, and the entire process felt structured, intentional, and expertly managed. I honestly couldn't be more impressed with the service."
"They delivered my website within 24 to 48 hours, an impressive turnaround that did not compromise on quality, detail, or execution. I would highly recommend them to anyone looking for a refined, high-level digital presence."
"Done in days. Completely professional. Would recommend without hesitation."
Five scopes.
Fixed pricing.
A landing page that converts.
One page, strategy through ship. We write the copy, design the layout, build it, and put it live on your domain. Ten working days, start to finish. Built for launches, campaigns, and founders who need traction this quarter.
A full website, end to end.
Five to eight pages, motion built in, a built-in assistant to catch enquiries, and a CMS if you want to update copy yourself. Three to four weeks. The default for most businesses. Service pages, about, work, and a blog ready to grow.
Product UI, design-engineered.
App, dashboard or SaaS interface. Design system, full screen flows, an interactive prototype, and engineering-ready handoff. Up to five core flows. Six weeks. For founders who want senior product judgement in the room.
A brand worth defending.
Identity, naming if you need it, logo, type, colour, full guidelines, social templates, applications. Three weeks. For pre-launch founders and rebrands that need a system, not a logo on a sheet.
Bespoke. Scoped on a call.
Multi-product systems, a retainer-style design partner, complex platform briefs. When the set scopes do not fit, we scope it custom on a 30-minute call. Honest pricing, real timelines, no decks.
Designed to ship.
Built to convert.
CoverTurn builds brand, web and product work end to end. Strategy through launch, with nothing lost in the handoffs.
Designed and built in-house. Fixed pricing. Days, not months.
No discovery phases. No retainers. No clipboards. The decisions happen in one room, and the work goes live on day three.
For businesses ready to ship something they are proud to share.
Designing and shipping client work, 2019 to now.
Shipped end to end, across two eras.
Google rating across every client review.
Four principles,
not a deck.
One studio, end to end.
No handoffs, no account managers, no agency layers. Brief to launch happens in one room. Judgement compounds when nothing gets lost in translation.
Days, not months.
Fast does not mean rushed. It means modern tools, no committee, no waste. A landing page in ten working days. A full website in three to four weeks. Decisions made in the room, not the next meeting.
Taste is the job.
Tools change every year. Judgement is what makes a site convert and a brand stick. Knowing what to cut, where the eye goes, what a buyer actually needs to see. That is what you are paying for.
Fixed price, no discovery phase.
Set scopes, with prices on the page. You know what you are paying for and when it ships. Custom briefs welcome. Scoped on a call, never buried in a retainer.
Four stages.
Weeks, not months.
Brief call.
You tell us the business, the goal, the constraint. We tell you if we are the right fit. No deck.
Direction locked.
A visual direction, type system, colour, three reference moves. You react. We lock it.
Daily previews.
The site goes live on a preview URL early. You watch it grow. You comment in the browser. We ship.
Live on your domain.
Hosting, DNS, analytics, performance, accessibility. A handover doc included. You own everything.
Built to ship work
that works.
CoverTurn builds the website and brand a business needs to get found, trusted, and booked. Every project is designed, written, and shipped in-house, start to finish. So the site you launch is the site you were promised.
The studio grew out of seven years of client work. Founder Ishmael McCalla has been designing and shipping sites since 2019, across hospitality, beauty, trades and professional services. He started CoverTurn in 2024 to do it properly. Fixed price, fast turnaround, and a finished site that brings in work.
Brief to live in days. Built to convert. Yours to own.
Tell us about the brief. We'll be back to you within one working day.