CoverTurn.
An AI-native studio · London · Worldwide
Websites, products and brand systems for ambitious founders. Built end-to-end by one studio — designer, engineer, and the email reply, all the same desk. Personal portfolio at ishmaelmccalla.com.
Recent projects,
shipped solo.
Two AI agents, both live, both customer-facing.
A chatbot that captures leads around the clock, and an outbound voice agent that books demos. Both designed and shipped solo. Both speak for the brand.
View case study →Check the Lease — shipped in 24 hours.
A free AI lease reader for US renters and landlords. Original brand, hand-coded illustrations, 50-state legal-aid directory. Built solo for the Replit 10 Year hackathon.
View case study →Maximus Elite, premium hospitality recruitment.
Brand identity and landing page for a London hospitality recruiter. Editorial type, restrained colour, conversion-led architecture built around their highest-value placements.
View case study →Laurent Aesthetics, an Upper East Side practitioner.
Dark cinematic luxury for a solo NYC aesthetician. Cormorant Garamond, champagne gold, soft rose. Designed from scratch including practitioner photo direction.
View case study →Martinez Defense, a solo DUI attorney in LA.
Authoritative dark navy and gold for a solo criminal-defense attorney. White-space-led typography, a 24/7 chatbot for 2am Google searches, structured for SEO.
View case study →Lashes by Demi, warm editorial botanical.
A blush, botanical, champagne-gold direction for a London lash artist. Cormorant Garamond Light + Montserrat. Designed against the same-look fatigue of every other lash site.
View case study →Five scopes,
fixed pricing.
Landing page
Single-page site that converts. Strategy, copy, design, build, deploy. Ten working days.
From$2,500Website
Full site for your business or product. 5-8 pages, motion, CMS if needed, chatbot included. Three to four weeks.
From$5,000Product design
App, dashboard, or SaaS interface. Design system, full screens, prototype, design-to-engineering handoff. Six weeks.
From$8,000Brand system
Identity, naming if needed, logo, type, colour, brand guidelines, social templates. Three weeks.
From$3,000Custom engagement
Bespoke design work, multi-product systems, or fractional design partner. Scoped together over a call.
From$5,000One operator,
an AI-augmented
system, no agency.
CoverTurn is run end-to-end by Ishmael McCalla. No account managers, no design pods, no PMs forwarding feedback. You brief the person doing the work. The work ships in days, not months.
Seven years across brand, product and web. Six years in code. Two years of CoverTurn — a production chatbot, an outbound voice agent, and a complete original brand system, all shipped solo.
The studio runs on AI tools and code-first workflows that compress a six-person agency into one senior operator. The savings go into the price. The judgement stays in the room.
If you want the designer in the room to be the one shipping the code, this is the right studio. If you want a clipboard and a discovery phase, it isn't.
Typical kickoff-to-live for landing-page engagements.
The designer, the engineer, the founder and the email reply are all the same person.
Production chatbot and outbound voice agent, designed and shipped solo.
Four principles,
not a deck.
One person, end to end.
No agency, no hand-offs, no account managers. The person who hears the brief is the person shipping the work. Judgement compounds when nothing gets lost in translation.
Days, not months.
Fast doesn't mean rushed — it means modern tools, no committee, no waste. A landing page in ten working days. A full website in three to four weeks. Decisions made in the room, not the next meeting.
AI augments judgement, not replaces it.
We use AI to compress execution — research, generation, motion, code. The taste, the strategy and the stakes still live in a human head. The work is yours, not a model's first draft.
Fixed price, no discovery phase.
Productized scopes with prices on the page. You know what you're paying for and when it ships. Custom briefs welcome — scoped on a call, never inside an opaque retainer.
Four stages,
weeks not months.
A 30-minute call.
You tell us the business, the goal, the constraint. We tell you whether we are the right fit. No deck.
One direction, locked.
Within 48 hours: visual direction document, type system, colour, three reference moves. You react, we lock.
Daily previews.
The site goes live on a preview URL early on. You see it grow. You comment in the browser. We ship.
Live on your domain.
Hosting, DNS, analytics, performance, accessibility. Handover doc included. You own everything.
Care plan, optional from year two.
After launch, the site is yours. If you want us to keep updating, tweaking and adding sections, the Care plan keeps the studio on call. $199–299 per month. Cancel anytime.